A breast support pillow? Is this really necessary?

Ok, ladies help me understand this one. I just discovered a product called Kush Support. It is this product really necessary? Is it really helpful in anyway?

According to the Kush Support website the product offers comfort for..

• Side Sleepers
• C-Cup Breasts or Larger
• Breast Implants
• Post-Operative Recovery
• Pregnancy
• Nursing Mothers
• Preventing Cleavage Wrinkles
• Proper Spine Alignment

and...

Support For Sleepers

While side-sleeping is recommended by healthcare professionals for proper spine alignment, the breasts rest on top of each other due to gravity and pressure forces. Kush comforts and supports and is so light you won't even feel it's there.

Support For Beauty

As women age, wrinkles and folds can form between the breasts. Kush gently supports the weight of breasts, relieving the pressure to help prevent wrinkles and creases in the cleavage area.

Support For Pregnancy/Nursing/Menstrual Cycles

Pregnancy, menstrual cycles and nursing can cause the size and shape of a woman's breasts to change and enlarge. By using Kush for support during those tender, sore and sensitive nights, you'll enjoy a more restful and comfortable sleep.

Support For Recovery

During the post-operative recovery period, soreness and discomfort can prevent a comfortable, restful sleep necessary for healing. Patients of breast augmentations, implants, lifts, reductions, reconstructions and lumpectomies can benefit from the extra support Kush provides.

Support For Life

It's estimated that one-third of your life will be spent sleeping. Without additional support, many women will suffer from the impact of poor sleeping positions, restless nights and unsightly wrinkles in the cleavage area. Kush is a non-invasive accessory that provides a natural rest for the breasts.

Kush Support

I have small breasts and to be honest I quite enjoy having small breasts. If I had larger breasts would I all of a sudden understand the purpose of this product? Maybe you ladies with larger breasts can help me out here. This product seems useless and quite ridiculous. If I'm missing something here please fill me in.